With 96% transactions happening in cash, there’s always a dearth of change. So shopkeepers resort to tendering candies instead of change. And customers end up losing a considerable sum over time.

Instead of the usual candies given as change, Paytm Sweet Change candies were handed out to customers that could be redeemed for their real worth (Re. 1, Rs. 2, Rs. 5 or Rs. 10) by:

1. Downloading the Paytm app.

2. Entering the unique code on the candy’s wrapper.

Paytm is an e-wallet that is most widely accepted for day-to-day transactions and yet people don't use it. With launching the Paytm Sweet Change candy, we give them an incentive to download the app and also realize that they can simple use it to avoid the whole situation of getting change and the lack of it.

Shopkeepers were asked to stock and give the Paytm Sweet Change candy instead of change and other candies. They gave them out as per the change they owed to each customer.

The activity was carried out over a period of one month.

The candy was placed at various customer touch points where day-to-day transactions take place.

1 million app downloads.

36% downloads remained active users.

Cost of acquisition was brought down to Rs 12 from Rs 60.(five times)