Cannes Lions
OGILVYONE WORLDWIDE, Beijing / IBM / 2005
Overview
Entries
Credits
Description
The BriefWhile technology in and of itself is exciting for tech nerds, the task was to help make the PC Road Show event more appealing, stimulating and fun for the rest of the attendees.
The IdeaBorrowing from the smart design of the ThinkPad, a point-collecting game was created that proved to be quite a challenge, even for serious gamers.The ResultsThe biggest worry with these kinds of events is usually the small numbers they attract. But in the end, the only worry that surfaced was getting the crowd of attendees to walk away from the game at closing time.
Similar Campaigns
12 items