Cannes Lions

PEACE SHADOW PROJECT

HAKUHODO, Tokyo / HIROSHIMA PEACE MEMORIAL MUSEUM / 2011

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Overview

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Credits

OVERVIEW

Description

The purpose was to pass on Japan’s nukes memories to the world as it is fading after 65 years.The idea is to recreate nukes memories to raise awareness of the importance for A-World-Without-Nuclear-Weapons.

Execution

The campaign was comprised of 3 parts; workshop, website and exhibition.Workshop:Participants create their shadows with the same principle as a nuclear shadow, engraved with the flash of a nuclear bomb. This act creates a personal connection with the historical tragedy, as a trigger to wish for A-World-Without-Nuclear-Weapons.Then, these shadows act as their signature to stand in the Peace-Shadow -Project.Website:Not only can users create and send in their own Peace Shadows, by doing so, they create a community that shares the same wish from around the world.Exhibition:Peace Shadows of nuclear victims were exhibited where they were exposed. The past resided in the present Hiroshima as a reminder of the tragedy as a trigger to wish for A-World-Without-Nuclear-Weapons.

Outcome

・ Over 1800 people sent in Peace Shadows from over 130 countries through・ the website.Media picked up our campaign as a top news item on national newspapers and NHK (national tv station) aired a documentary of the workshop as a memorial day special.・ Peace Shadow Project was invited to Hiroshima Modern Museum, Whitney Museum in New York, and Japan Media Arts Festival as an interactive art piece.

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