Cannes Lions
YOUNG & RUBICAM BRAZIL, Sao Paulo / GREENPEACE / 2003
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3 games were created based on children's fairy tales. Except, in our stories there was always an environmental problem that had to stop deforestation. In the Enchanted Mermaid, stop the pollution of our seas. In the Ugly Duckling, save the ducklings that were harmed by oil spills. At the end of the games, in addition to putting their names on the scoring list, the Internet players could also become partners of Greenpeace and really act against these problems. The objective is to demonstrate to people the real problems that Greenpeace is fighting against, in an entertaining way and with the Internet activists' participation. In addition, to increase the number of Greenpeace partners by getting the Internet activists to visit the organisation's website to register them and become partners. And get them to act not only in games, but also in real life. The target: Internet activists, principally youth who are used to visiting Greenpeace in pursuit of new information
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