The idea is executed through a simple action that humanices the police, making the protesters understand that the person behind the uniform also has family and like them, are also fathers, mothers, sons, daughters and uncles .

The Ecuador Ministry of Interior required an idea that would sensitize people in order to help them march peacefully in public demonstrations.

We used the most visible object; riot shields where the word POLICE is printed. What we did was complement the word and make it a phrase that humanizes each police person according to their reality. The police force is formed by mothers, daughters, sons, uncles, and brothers.

That day not one death was recorded