Costa Ricans, especially the new generations, have given up on reading, and the very few that do read, are influenced by what they see on TV, movies and the Internet, leaving behind their culture and roots.

1: We began with an expectation plan in radio, press, social networks, blogs and music-specialised websites. In all this media, the soundtrack was promoted through teasers and trailers, and very soon after people began getting involved with the project, speculating about the subject and asking why it was never going to be seen.2: At this stage, we gave away singles on different radio stations and music channels. The response was immediate, and in only 3 weeks, 2 singles got to the top 10 on many radio channels, making the project a lot more popular.3: The campaign was revealed in one of the most popular radio programmes in the country. Here we explained the disc contained 18 soundtracks for novels, tales and poems by costa rican writers and that the album could be acquired totally free after registering in a public library and taking a book home.

Results:10,000 youngsters visited the libraries not only for the soundtrack album, but also for the books behind each song.For the first time, 4 songs that were made for literature, got to the top of different music charts.Social networks were bombarded with positive comments about the project.

Huge free media coverage was given to the project, also placing national literature in the position it deserved to be in.The most important thing of all: we managed to create a trend out of our stories, essence and culture.