Cannes Lions
ENERGY BBDO, Chicago / LUXOTTICA / 2017
Overview
Entries
Credits
Description
Ben’s Glasses is the story of a boy and his relationship to a pair of glasses. It’s not clear what makes the glasses important, but it’s evident they are not his; they worsen his vision, and they don’t fit properly. But he wears them all day every day, no matter what.
His parents are aware of the issue, and eventually, they decide it isn’t healthy.
They take him to Pearle Vision, and the doctor greets them. She gives Ben a thorough examination and confirms that he can see just fine.
Now Ben feels comfortable enough to share why the glasses are so special: they were his Grandpa’s, and Ben wears them in remembrance.
The doctor is so moved she removes the lenses so Ben can wear them while still being able to see.
The parents thank doctor for caring not just for their son’s eyes, but for his well-being.
Execution
Ben’s Glasses is the story of a boy and his relationship to a pair of glasses. It’s not clear what makes the glasses important, but it’s evident they are not his; they worsen his vision, and they don’t fit properly. But he wears them all day every day, no matter what.
His parents are aware of the issue, and eventually, they decide it isn’t healthy.
They take him to Pearle Vision, and the doctor greets them. She gives Ben a thorough examination and confirms that he can see just fine.
Now Ben feels comfortable enough to share why the glasses are so special: they were his Grandpa’s, and Ben wears them in remembrance.
The doctor is so moved she removes the lenses so Ben can wear them while still being able to see.
The parents thank doctor for caring not just for their son’s eyes, but for his well-being.
Outcome
Franchisee opportunity*
From #115 to #24
*Entrepreneur Magazines Top 500 Franchise Business
Ben’s Glasses - 6 Million views and 78,000 shares in 20 days
Similar Campaigns
12 items