Taking the luxury of the top performing diesel hybrid Peugeot 508 and creating a similarly luxurious interactive sales brochure was the challenge we were set.

Shooting in Iceland and Spain our creative solution used immersive full screen imagery blending top quality, stylish photography, 360 and video footage to produce an ‘in hand’ version of the vehicle.

But it wasn’t all about image, supporting sales was the ultimate objective. Recognising the purchase process is long and influenced by many factors, we’ve integrated key features to speed up that journey, for example finding a local dealer and booking a test drive.

The app will be fully-launched globally and nationally late April. Linking up with QR codes in printed promotional materials, it is available to scan and download, while press campaigns include a compelling call to action.

What we have produced is a brand new way of discovering the car – interactive, immersive and integrated.