Pedigree asked us to come up with a poster for their point of sale, in-store.

We created an innovative poster that demonstrates a doggy truth of Pedigree; when they hear it being poured into their bowls, their ears pop up! To bring this to life, we folded a dog-ear onto the poster. Then, we placed an audio chip into the flap so that when the dog-ear is lifted, you hear Pedigree being poured into a bowl.

Our poster was more engaging in the point-of-sale space, yet managed to retain the brand essence of Pedigree ‘We’re for dogs’ . Consumers couldn't resist the interactive nature of the poster and we had literally thousands of ears raised in pet food aisles all around Johannesburg.