Cannes Lions

PEDIGREE

WHYBIN TBWA, Sydney / MASTERFOODS / 2004

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Film

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An airport sniffer dog takes an interest in a man's suitcase. The man shoves the dog into the case, zips it up and walks away with a smile. Super: If you don't have a dog, get one. We realise the man has stolen the dog to enter the Pedigree promotion.

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