Cannes Lions
GREY INTERACTIVE WORLDWIDE, New York / MASTERFOODS / 2005
Overview
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Description
This site is designed with a gritty, pseudo-realistic vibe that looks like it could have been created by (rather than for) the STARBURST teen target.There's hidden activity throughout the site that's activated by clicks, rollovers and text input. Don't miss the instant messenger on the homepage that responds to your input. In the 'Fun with STARBURST' section, click a white button to launch and play a secret arcade game. On the Contact Us page, roll over the phone to hear a secret phone message. From the interactive notebook in About STARBURST to the downloadable tune in Fruit and Crème, the site is loaded with teen-inspired content.
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