We created a flip book in which we see the image of a dog lying on a couch. As the pages of the book are flipped we notice the dog is always in the same position and never moves, contrary of what usually happens in a flip book. In the last page, the product provides the solution when we read: Pedigree Weight Control. For dogs with little physical activity.

Sales increased by 40% and many people became familiarized with the product through this fun and innovative piece.