It reached young people wherever they socialise and connect delivering key messaging, be that digital and social for awareness and experiential events to drive engagement.

Core elements were developed and included (but were not limited to) someonelikeme Website, Facebook page, Twitter page and YouTube page, campaign films, brand images, social media skins, banners, hooks and visuals and videos with user generated content.

A series of 9 parties around the world on World Aids Day, helped to create mass awareness and huge social noise.

Launched 1Share1Condom - viral video to deliver 10 million condoms to HIV affected projects around the world

•Global reach (earned)950M

•Content views 207M

•Engagements 19M

•Activating markets 36

•Attendess at someonelikeme events 11,000

•Condoms to be donated to HIV projects globally 10M

•China grew their follower base by 40% on the back of SLM.

Biggest digital campaign from Durex; KPIs exceeded by > 100%

Delivered fully integrated campaign across all physical & digital platforms (Web, mobile, social, TV, media, experiential), across all regions, localised with global message and clear social media/digital programmes and market flexibility

Shown commitment of Durex as valued and respected partner in improving sexual health globally.