Our core strategy was to identify touchpoints our target consumers follow actively and communicating our benefits when and where they are engaged with the medium. Our target audience was value conscious business people. During the day, they watch news channels to follow the latest stock exchange prices to be aware of the breaking news. We used the news channels’ content design and designed a banner ad which covered the stock exchange banner and said “BREAKING NEWS – Pegasus Airlines is now offering discounts. Offer is valid for 14 days”.

Ticket sales have increased by 30% in the promotion period. This is considered a significant success in the airline market.