Just like humans, orangutan infants quickly become traumatized if separated from their Mothers. Without their mothers or a home, wild orangutans move one step closer to extinction.

Kiehls and The Nature Conservancy invited people to help by giving hugs through the #PelukUntukOrangutan campaign, meaning #HugsForOrangutan. By posting your hug pose on social media with the hashtag, you automatically donate 5,000 rupiahs, or donated by purchasing Kiehl’s Mask Products. People can see the total amount on lestarikanhutankita.com.