This digital banner campaign centred around three aspects of finance; pensions, life assurance and financial planning. Using silhouettes of people to convey simple messages prompting click throughs to a new financial site, www.makesenseofit.com. Life insurance focused on protecting you and your family by using a silhouette of a father, kicking away a full stop that bounces towards his family. Retirement showed how you could be living out your old age if you plan for your retirement by showing a person being offered the option of greasy spoon or a la carte meals. The final banner was based on the idea that, financial planning, doesn’t have to be something you have to be afraid of, using a silhouette to illustrate a man hiding behind the banner.This online banner campaign ran with skyscrapers, banners and MPUs.