Dental insurance is an employee benefit, but insurance companies are not allowed to advertise to employee within their places of work. To adjust to this fact, MetLife created the After-Food Truck to connect with employees as they enjoyed their lunch hours. By providing them with dental kits they could use immediately following their meals along with collateral material, the employees had relevant information on the importance of MetLife Dental insurance at their desks. Right where and when it would be most impactful.