Cannes Lions
MULLEN, Winston Salem / PEP BOYS / 2014
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Description
It’s a universal truth — car problems don’t just affect your vehicle, they affect your life. To make the point that a dead battery can cause you to miss out on things, we follow a woman who is stuck motionless in various locations while the rest of the world gets on with their day.
We then demonstrate how Pep Boys gets these people and their vehicles back to functioning normally. And what better way to show this commitment than by giving people a chance to laugh at and relate to their car problems.
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