Cannes Lions
PROXIMITY BARCELONA, Barcelona / AUDI / 2018
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One night, a father reads his daughter a fairy tale. With “Once upon a time...” we enter the imagination of the girl, and with 3D animation see how she pictures this classic story: a girl, like Cinderella, dreams of going to the ball at the palace. But since she doesn’t have a carriage, she can’t go. Suddenly, her fairy godmother turns a pumpkin into a carriage for her. One that has so many horses that the girl imagines it as a powerful Audi R8. Starting with this detail, the girl transforms the story with her imagination, breaking many gender stereotypes: she’s not afraid of the ferocious wolf, and the ball is a car race in which, instead of dancing with the prince, she competes with him. When the clock strikes midnight, the story ends. The girl is already asleep.
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