Cannes Lions

PEPPER

DENTSU INC., Tokyo / SOFTBANK MOBILE CORP. / 2015

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Overview

Entries

Credits

OVERVIEW

Execution

We developed an emotion recognition engine that identifies user emotions and learns.

Connecting Peppers around the world through cloud AI, we collect huge volumes of data. Humans forget conversations from one hour ago, but Pepper can recall data from several years ago. This data is used for accelerated learning and increased communication accuracy.

Communication was developed using the skills of the creative team. Pepper is unbound by human manners, and its frank communication combined with data helps bridge the gap with humans.

We opened up the development platform to the public, making it possible for anyone to get involved.

Outcome

On sales launch day, Pepper sold out in one minute, becoming a partner to 300 people. People need partners who know them well. Pepper puts its great communication skills to work at Softbank stores in Japan. Customer visits increased by 250%. Pepper got job offers from over 100 companies. Some were for sales staff of coffee machine, educator and voice actor. With ever-increasing popularity, Pepper is now a regular on three TV shows. Pepper's skills are being utilized in various areas. Technology makes sense when it makes people happy. Pepper is the first robot to teach us that.

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