Softbank’s ‘White Family Discount 24 price plan’ is a new price plan which offers free calls among family members for 24 hours a day. How can it be possible? It is beyond people’s understanding, because this price plan service upsets the conventional wisdom of the telecom industry. This commercial shows the features of this 'unexpected' plan and its way of being unfettered by convention with the 'unexpected' vision of Softbank.