Peppermint Field nasal inhaler would like to grow their business by appealing to the younger generations and connecting with them. The problem is the categorical perception towards an inhaler; it’s considered a type of medicine. Even though using one makes them feel good, they don’t like using it because they feel old or sick. Our target group sees the inhaler as embarrassing or a necessity only for when they feel unwell.

This viral short film uses a woman’s insight, portraying their mood as unpredictable; like an elevator going up and down at its own discretion. Her man has to find a way to handle it. The story starts with a couple having a romantic dinner that turns into an apocalyptic event when the woman surprises her boyfriend with a question. She asks him what is different about her today. The answers he gives put her in a bad mood, which is compared to an elevator going down. It seems like his life clings on to a thin thread that may snap any minute. The film keeps everyone guessing what’s going to happen next, especially when she gets down to the final level. The boyfriend has to find a way out. In a totally unpredictable act, he whips up a Peppermint Field nasal inhaler and lets her have it, saving the day.

We released a short film that uses a woman’s insight, portraying their mood as unpredictable. Her man has to find a way to handle it. The story starts with a couple having a romantic dinner that turns into an apocalyptic event when the woman surprises her boyfriend with a question. She asks him what is different about her today. The answers he gives put her in a bad mood, which is compared to an elevator going down. The film keeps everyone guessing what’s going to happen next. The boyfriend has to desperately find a way out. In a totally unpredictable act, he whips up a Peppermint Field nasal inhaler and lets her have it, cooling her mood and saving the day. The short film was released on our Facebook fanpage. It was so popular, it was picked up and shared by media channels and consumers nationwide.