Cannes Lions
ALMAPBBDO, Sao Paulo / PEPSI / 2008
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A nomad and his camel find a Pepsi cooler in the middle of the desert. Incredibly thirsty, the nomad opens the cooler and finds several cans inside. They start drinking Pepsi as fast as they can. A guy passes by and watches that scene, puzzled. The camera then reveals this guy’s POV: everything is just a mirage and in reality, they’re not drinking anything.
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