Instead of doing the usual advertising, we invited football lovers to come together to be part of history in the making.Participants were required to dribble a football for 12 hours along the busy streets of Kuala Lumpur for a distance of 100 m each before passing the ball on to the next dribbler.The goal was to get into the Malaysian Book of Records for the longest football dribble.We used Facebook to publicise and network the D-day and hit sports bars, cafes, and coffee shops to create hype.