To make a stunning and avant garde event in order to present Pepsi’s new communication platform to the press.

The staring point was Pepsi’s new logo and how it was designed using the brand’s visual legacy. We mixed the old with the new when both the history of pepsi’s logo and the history of Uruguay’s most traditional architecture met by means of the mapping techonology.

The event got great press coverage and the video of the mapping projection is still available today in design blogs and specialised sites.