Empower consumers to make decisions in Pepsi marketing. The first consumer-made script and shoot by PepsiCo,cameos are also selected via online voting.

Consumers had been asked to write Pepsi TVC script with megastar Jay Chou, and submit their script online.Consumers had been vote online for the best 15 submissions, two cameos and the winning script. Finally, Pepsi produced the first ever consumer generated TVC.