Cannes Lions
CLM BBDO, Boulogne-Billancourt / PEPSICO / 2009
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Description
A young guy climbs a huge surreal mountain made up of his own memories: small and oversized objects, pieces of cities and landmarks, events he’s lived through. He passes through a classroom with a condescending teacher trying to discourage him, a shitty student job in a snack bar with customers yelling at him, a family diner with his father shouting "forget it son, you'll never make it", and finally a guy in a suit trying to welcome him into a boring office made of cubicals. Each time, the young guy doesn't look at them and keeps repeating to himself: "I can't hear you, I can't hear you..." Then he reaches the top of the mountain and finds himself on a stage, in front of a huge crowd chearing at him.
He shouts "I can't hear you!", the crowd goes mad as he starts playing the guitar.PEPSI. I CAN.
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