Dubai Lynx
ELEPHANT, Cairo / PEPSI / 2020
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The intention was to create music for the film, and not necessarily a track that users will listen to later on. We wanted Pepsi Black’s film to have a sense of ownership over the sound track. The two rap/trap rivals were given a clear brief and a set of 20 keywords to write about achieving boldly at a young age & making choices that aren’t convenient to society. Their lyrics were meant to sound like a response to someone objecting to their ways, almost like a conversational response to the Egyptian masses for not accepting them.
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