Pepsi sent out an open call to Canada asking people why they think they should be the crowned the Ultimate Pepsi Superfan. Submissions came in various forms: Words, photos and videos. From this list of 330 submissions, Pepsi narrowed it down to the top 10. From there, we gave them the proper tools to build out an Artist Shrine that conveyed their passion for their favourite musician. People from across Canada voted, and the top two were selected to battle it out on national TV to crown 1 winner in EN Canada, and 1 winner in FR Canada.