Pepsi's new world campaign, Pepsi Choreography, is divided up into themes. The campaign needs websites with different content in addition to the commercials, ads, point of sale material, etc...In Brazil, six websites needed to be developed to fit the themes: music, downloads, travel, emoticons, photos, and festivals.The Pepsi Air Guitar was created to fulfill the Pepsi Music platform.This website brings quick and easy fame to the user.First, they turn on their webcam. Then they choose an instrument; a guitar, bass, or drums for their solo.The webcam captures their movements and triggers the start of the song. The faster they move, the faster and cooler the song becomes.