Our brief was to create a new extension of the long running ‘Tastes Better With Pepsi Max’ campaign that informs and reminds Australians that food tastes better with Pepsi Max - in a way that cuts through clutter and gets noticed.

The posters were placed in high impact, high traffic sites around Australia’s biggest cities from huge sites in Sydney’s Central Station Grand Concourse to enormous roadside billboards.

The local campaign reignited the cola wars and quickly spread through social media and cultural news outlets earning millions more impressions than the media buy alone.