Cannes Lions
LATINTHRE3, Hollywood / PEPSICO / 2004
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Description
Pepsi Latin America wishes to revamp its online presence so that it evolves from a static, one-dimensional media delivery tool into a bona-fide online community that is relevant and engaging to its target consumers. Create a Loyalty-Based online community that is relevant, rewarding and engaging and that will enhance the e-life of consumers while making them gravitate around the Pepsi brand.
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