Cannes Lions

PEPSI MAX

DDB OSLO, Oslo / PEPSICO / 2008

Film
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Everyone has their own way of unleashing their music DNA. Some people turn up the volume really high, some sing and dance, and others take all the music they hear in their surroundings and mixes it to new music.This film shows a guy that does just that, with a lot of practice and love for music, he gives his friend a show that few have seen using only his big collection of radios.

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