We planted the Power Garden in downtown Chicago. We grew the vegetables featured in the new juice line, and used a combination of environmental, motion and touch sensors to shape its personality.

It sensed when people passed by and called out while updating digital signage dynamically with facts about each veggie plot. Each vegetable had a unique voice that responded to touch by whistling, giggling and singing.

The Twitter handle @ThePowerGarden responded in real-time. Any tweet that mentioned 'water' activated a sprinkler system, allowing anyone anywhere to tend the vegetables and watch it live on a dedicated UStream page.

We launched a new product line from a little plot in Chicago, but we grew a garden around the world.

Over its 55-day lifespan, the plants received 1.3 million physical touches, captivating 1-in-4 people who passed by. Its Ustream page was viewed online across 41 states and 19 countries, with an average return rate of 3.6 times. That’s right – people came back to tend the garden remotely!

To close the campaign we recruited Chicago culinary students to harvest and donate all the vegetables through our charity partner Wholesome Wave, garnering another 2.4 million PR and media impressions.