Cannes Lions
GITAM BBDO, Tel Aviv / TEMPO / 2009
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Description
This viral movie was made in order to enhance the message that everything is lighter (easier) with Pepsi Max. The movie shows a car thief, using 3 Pepsi cans, to steal a car. After 4 weeks it was seen by more than 2 million viewers all over the world!!!It was leading the "best video of the day/week/month" in Metacafe and other leading sites.
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