The first branded commercial without a brand

Our brand values are so strongly rooted within the Israeli public, that all we had to do is to create an ad with all of our brand values and our well known slogan but without showing a bottle, a logo or a brand.

We aired with an ad showing all of our known brand values and well know slogan, but we didn't show a bottle and a brand logo. We didn't need to, it didn't take even a day and everybody started talking about the "Goldtsar beer" commercial. Everyone said our brand name for us.

The brand sales went up by 6% during the month of our campaign.

We got large amount of free media on TV shows and radio stations who didn't stop talking about our brand.

We didn't even run our ad on digital platforms but still got more than 100,000 mentions by web users during the first week of our campaign.