Cannes Lions
ADK, Tokyo / SUNTORY HOLDINGS LIMITED / 2007
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Target audience is young people. The PEPSI NEX is very refreshing with zero calorie. The website had to communicate the distinctively refreshing taste of the new product and gain market recognition. PEPSI NEX GAME is a high level game. If you can finish, you will be very refreshing. The person who finished a game is proud of a banner to get last. A rumour of PEPSI NEX spreads by PEPSI NEX GAME.
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