Cannes Lions

HICHEW

DENTSU PLUS, Bangkok / MORINAGA & CO. / 2014

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Case Film
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A teenage boy is eating grapes and Dr. HiChew, our presenter, put one Hi-Chew on top of grapes. He notices the different shape when he picks it up but Dr. Hi-Chew hides it with a real grape, Finally he puts it in his month and really enjoys its real grape flavour without any doubt.

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