We created the Pepsi Party House. What better than a party while your parents are away. It was built as a typical family home, expanding into a series of epic teen parties.

Mixologists charged a selfie for Pepsi mocktails, and the parties were filmed and broadcast using TV and digital video.

We partnered with Yahoo and created ON, a native digital channel dedicated to teens and a global first for Yahoo. Made for teens by teens we recruited teen ambassadors to curate and create content that ran across ON and Tumblr. We also syndicated Yahoo global content and integrated Spotify.

Our key teen brand measure increased teen fold - ‘a teen brand’ increasing from 2% to 20%.

‘Brand I love’ +25% and ‘Cool Brand’ +18% objectives were met (Colmar Brunton Brand Tracking).

Our Facebook fan base grew 20% (Facebook Analytics).

There was a direct link between campaign spend and social engagement which grew by 85% exceeding our target of 30%. (Facebook Analytics)

ON smashed all target goals.

• Unique users over delivered 186%

• Time spent over delivered 64%

(AC Nielsen Net Ratings).

Finally we grew sales 7% in a declining market, -6.3% in convenience and -2.5% in grocery. (Aztec)