Cannes Lions
TIEMPO/BBDO, Madrid / PEPSI / 2004
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A couple of boys receive gifts from the latest Pepsi & Telepizza promotion at home: a cap and a rucksack. When they go out onto the street, one of them is wearing the rucksack while the other, with long curly hair, throws the cap away. A great big prehistoric egg hits the young boy's uncovered head. That's what happens when you waste a present-you never know when you're going to need it.
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