Cannes Lions
THE MILL, Los Angeles / PEPSI / 2022
Overview
Entries
Credits
Execution
Our team was tasked with completing over 150 VFX shots in the four-minute film. From a deep fake head of a young Eminem, to a complete environmental rebuild in Snoop Dogg’s scenes, the film showcases the five halftime performers in settings unique to their personalities and their careers. The Eminem sequences involved a deep fake head replacement of the double to look like Eminem's younger self while also requiring a detailed lyrical battle that synchronized closely with the music track. The Snoop Dogg section required a complete environmental rebuild complete with CG palm trees. The piano rising out of the water was not just an intense FX simulation, we had to make sure the keystrokes on the piano matched the music accurately. Our team also crafted a model replica of several of LA's most recognizable buildings in the pivotal Dre reveal.
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