The core of our strategy was social media content, starting with new videos on YouTube every week, tweets and interactions about that videos, Instagram photos showing work in progress and mainly posts on Facebook everyday with set date and time, working as it was a TV show and not a simple fanpage, transforming Pepsi's timeline in live entertainment.

The Pepsi Timeline Show was an immediate hit with fans, blogs and the press. They received 180k new fans in just one week. In addition, a 632% increase in weekly fan engagement and 33% increase in positive mentions completely changed the conversation for Pepsi.