This special campaign saw the use for the first time of a completely new TV format in the Spanish market.The OMD team worked hard with national TV channels to obtain, first, the approval to start the project and then to successfully resolve all negotiations with the production teams of every TV programme selected.Finally, our team came to an agreement with the best-known TV presenters to involve them in the action and to achieve seamless integration of creativity into their programmes.

OMD supervised all the scripts and the various recordings of all the different executions.