Cannes Lions
LAYS BAKED CHIPS
SUPER REBEL, Breda / PEPSICO / 2009
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Overview
Entries
Credits
OVERVIEW
Execution
The promotion was done in stores across the Netherlands. Customers were given oven gloves in supermarkets whilst trolley's and shopping baskets were embossed in the Lays logo.
Outcome
Awareness was raised and the profile of Lays chips was markedly increased.
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