Meet Gary Smith; the number one football fan in the world! He holds all the valuable tips, tools and information on how to experience the most beautiful game in the world; football! And he will share it with you from the comfort of his own home. With his immense experience, charms and smooth rhetoric he will guide you through everyday obstacles. A playful interaction mixed with a feature of entertainment that leaves a brand impression with the target audiences. This campaign site stimulates strong identification with the user; we wanted to help the target audience in understanding that our client is not just a provider of soft drinks, but also holds the key to information and important people that may help you in your football experience.