Indian cuisine is as chaotic as the country itself. The multitude of spices and flavours all in one meal! Of course, people here don’t take their time to nibble over their meals, they simply attack it! And, within seconds, one hears that loud satisfied burp which here is more of an appreciation than bad manners.

And, due to these very food habits, the ‘satisfied-burp’ is sometimes elusive. Because often the food attacks back causing acute acidity.

Our brief was simply to remind people that every time food led an assault on their stomach, the best form of defence - Peptocid.

A series of interesting posters across the city with a simple graphic image. One that was by its very subject, very eye catching, ‘unordinary’ and ‘unnormal’ so to say. In these we showed candid shots of different animals in some situation or the other attacking humans. And a simple line tied up the whole thought – when food attacks – there was always Peptocid one could run to for protection

There was a phenomenal response in terms of product inquiries and a huge upswing in the sales of the product. Leading to not just happy stomachs but a very happy client.