Cannes Lions
RAI, Sao Paulo / CONTINENTAL TYRES / 2017
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The film shows 4 men performing sports in an artistic way. They are always moving in a unique performance, in sports that have all kinds of pavement: asphalt for the runners, grass fot the soccer, dirt for the jumpers, water for the swimmers.
All the cenas were made with a choreography group, there is no cutting and positioning in the editing. No tricky effects.
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