Cannes Lions
D'ADDA,LORENZINI,VIGORELLI,BBDO, Milan / ROMAEUROPA FOUNDATION / 2011
Overview
Entries
Credits
Description
For the last twenty five years, the future on stage has called at the Roma Europa Festival, one of the most prestigious performing festivals in the world. The idea of performance itself is the main link of all our campaign, which lives and grows through the artist’s performances.
Through this performing energy, we invite people to come and visit this festival to see where the future is going right now, as we say with the closing claim: "COME AND SEE WHERE THE FUTURE IS GOING".
Execution
We created a film, some posters and other btl materials around the idea of performance.The film presents a series of strong and striking scenes in which we see the human body totally stopped while around it everything is moving and performing.In our posters, a series of rough lines intercept and transfer kinetic energy to paper. They were an event too, because they offered to artists a neutral zone on which to perform. Videos of the performances, produced by the artists themselves, have been uploaded onto the dedicated YouTube channel.
Outcome
Romaeuropa Festival 2010 was a great success, both in terms of people visiting and the involvement of the artists, which gave their contribution to the campaign realizing a lot of personal posters, demonstrating how strong and unstoppable their wish to perform is.