2 years after the Arab Spring, tension amongst the Tunisian remained. While the media are relatively free now, the Government stil restricts public gatherings for security reasons.

This lead to a decision that all professional Football League games had to be played without any audience in stadiums. Forcing teams and their fans into a frustrating long distance relationship

Through re-inventing the football experience, we bypassed an unsolvable problem and strengthened the relationship between the fans and their club.

The 12th man app turned phones, which were only used to talk about games, into a tool to influence the result of the game. By allowing fans to be an active part of their team's success, we empowered them again. Vice versa, the app gave C.S Hammam-Lif the support it needed to win the crucial game and positioned the club as one that truly cares about its fans.

In a stadium with a capacity of 12.000, the app brought together 93.100 fans, with 1.2 million others watching the game. Energized by the support of their fans, C.S Hammam-Lif won by 1-0, securing their place in the league. A virtual experience became real and turned football into a real event again. Finally, it made Headline news.

If you’re a football fan, you can probably agree: the 12th man app saved every fan’s meaning of life.

Up next: the Tunisian Handball and Basketball League.