We printed one of the most beloved romances in history in perfume paper. Romeo and Juliet was printed in the actual strips of paper used to sample perfumes. And each 'book' came with a Jacomo sample so that the person could spray it over each page of the book and read this classic with the most romantic scent.

Once someone had one these in hand, the response was much better than it would have been with a regular sampling device. This time, we were able to clearly highlight Jacomo's qualities as a perfume and its personality as it related to the romance people had in hand. It clearly defined Jacomo as not only a perfume but an essence of romance.